Gannett rebrands its business unit USA TODAY Sports Images to Imagn
MCLEAN, Va.–(BUSINESS WIRE)–Apr 24, 2019–Gannett Co., Inc. (NYSE: GCI) today officially rebranded its business unit USA TODAY Sports Images to Imagn and expanded its offerings for news and media outlets to include original sports, entertainment and breaking news images sourced directly from the USA TODAY NETWORK, which includes USA TODAY and 109 local news properties.
All images are produced by photojournalists from across the NETWORK and specialized images by partner SIPA US are now available on the Imagn licensing platform. By volume, 1.8 million images per year will be added to the platform, which already houses 600,000 per year from 10,000 sporting events covered by 300 sports photographers nationwide. Imagn thus now serves as one of the nation’s largest sources of original editorial images.
Imagn is both an editorial image photo agency and a leading wire service. The agency serves clients with per picture and per project needs across news and media segments. The wire service is subscription based (or flat fee) for simplicity and offers unlimited images for all editorial purposes across all platforms, with three content subscription options: only sports, only news and entertainment, or combined sports, news, and entertainment. The wire subscription service is best suited for enterprise customers who have high volume content needs and for clients or work teams who desire content delivered via API.
“We are very excited about the Imagn launch and rebrand and our ability to combine the largest sports image wire service with the largest source of original news images in the US. Along with this powerful combination of image offerings, we will continue to be customer driven and provide the highest level of customer support,” said Bruce Odle, President of Imagn.
“Imagn has the potential to be a game changer in the image business and is the result of great strategic thinking about how to utilize the strength and scale of the talent and resources available across the USA TODAY NETWORK,” said Kate Gutman, Head of Content Ventures, USA TODAY NETWORK.
About Gannett
Gannett Co., Inc. (NYSE: GCI) is an innovative, digitally focused media and marketing solutions company committed to strengthening communities across our network. With an unmatched local-to-national reach, Gannett touches the lives of more than 125 million people monthly with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services. Gannett brands include USA TODAY NETWORK with the iconic USA TODAY and more than 100 local media brands, digital marketing services companies ReachLocal, WordStream and SweetIQ, and U.K. media company Newsquest. To connect with us, visit www.gannett.com.